According to popular statistics, only 8% of New Year’s Resolutions are successfully kept. This means that 92% of us that are brave enough to set out for self-improvement will fail. Those aren’t very good odds. Thankfully there is science that explains this curious “Snap-Back Effect” and offers us tools to make the effect work in our favor. Snap-Back Effect: A term coined by Dr. Maxwell Maltz, the author of Psycho-Cybernetics to describe the rampant self-sabotage of personal improvement goals. Maltz noted that you can stretch a rubber band only to a certain length and hold it only for a certain time until you get weak or get distracted and the rubber band will then snap back to its true shape. This is essentially what happens when you attempt to achieve a new level of self-improvement. Sooner or later you sabotage yourself and get back to your normal level of achievement. What sort of person do you believe yourself to be? This mental image of yourself is your self-image. All of your
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