So … I get this question a lot. “Brian, why do you always talk so much about motivation?” There are a LOT of reasons why … but the biggest one is that motivation smoothes out a lot of bumps on your path to success. And I want you to be successful. It’s why I do what I do every day! :) Here’s the thing. Your motivation is like a muscle. And just like your physical muscles, you have to work on 1) building your motivation up and then 2) keeping it strong. It’s so much more fun to be EXCITED about your fitness & wellness than relying on sheer discipline and willpower to see you through. Feeling motivated also means you’ll be more likely you’ll stick to your program and make real, significant progress. But … the tricky thing about motivation is that what works for you today might be different than what works for someone else … and also different than what works for you tomorrow. This is why I HIGHLY RECOMMEND you surround yourself with different tools, tricks, and tactics that keep
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